Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising
Growth hacking
"Virality is not an accident, it is engineered": A must read for every product building entity
What separates popular platforms from the ones you are not using because you simply don't know them or you've only used them once? Besides the quality of the development growth hacking takes one's product to heights tranditional marketing can no longer reach due to the profound change in customers' needs. This book is a good entry point into the world of growth hacking.
So you have developed your magnificent product that shines so bright you have to dim your computer's brightness so it does not blind you and your team. But you do not have the budget for a big launch campaign, even worse, your product does not sell itself because you lack the basics of the mighty baked-in growth strategy. This concise book will give you the gist and the examples to get you into thinking about your product market fit before you build it and not afterxards. It will give you tons of examples from Silicon Valley startups that used clever tactics to make their products viral.
What would Don Draper do?
"It is preposterous to think things should work right away"
How does it hold in 2025 and AI?
AI is slowly changing the way we think about building a product, let alone market it. It is my opinion the principles and tactics used in this book have a universality to them that makes them immune to the latest developments in growth hacking. AI and machine learning can suggest more relevant product features, privacy regulations have drastically changed, retention is valued even more than before compared to acquisition, but the most important part of growth hacking remains the hacking part. It's a perpetual game on the tremendoulsy low odds of launching successfully a product, meeting your audience and retaining it, and for that alone, our human flair for disrupting is unmatched; this book is essentially an exercise in revealing that talent in us.
A few questions this book tries to give an answer to
- What is the diffrence between traditional marketing and modern day growth hacking?
- What to value and reject when building a natural growth strategy for a product ?
- How important is the Product Market Fit and how do we define it?
- How do you find the growth hack that suits your reality?
- How do you promote user retention?
Who should read this book?
Anyone interested in designing a built-in growth strategy into the prodcut's ideation, development and incentivation. It's a great, concise book for CTOs, CEOs, Engineers, Product team and, let's face it, traditional marketers.
Takeaways
- "Virality is not an accident, it is engineered"
- The end goal of hacking is to build a self perpetuating marketing machine that reaches millions by itself
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